PRIVACY POLICY FOR DESIGNWITHLEOW

Last updated: 18 December 2025

This Privacy Policy explains how Leo Werner trading as Designwithleow (“Designwithleow”, “we”, “us”) collects, uses, stores, and shares personal information when you visit www.designwithleow.com (the “Website”), use our contact form, subscribe to our newsletter, or otherwise interact with our services.

We are based in Sweden and comply with the EU General Data Protection Regulation (GDPR) and applicable Swedish data protection rules.

1. Data controller and contact

Designwithleow is the data controller for the processing described in this policy.

Contact: leow@designwithleow.com

2. Personal data we collect

We collect only what is necessary for the purposes described below. Depending on how you interact with us, we may collect:

  • Identity and contact data: name, email address, and any information you include in your message.

  • Business/project data (optional): company name, website, project details, and preferences you share.

  • Newsletter data: email address and subscription preferences.

  • Technical and usage data: IP address, device and browser type, pages viewed, time spent, referral source, and similar analytics data.

  • Cookie and tracking data: identifiers and events collected via cookies/pixels (see Cookie Policy).

We do not intentionally collect sensitive personal data (special categories under GDPR). Please do not submit sensitive information via the contact form.

3. How we collect personal data

We collect personal data when you:

  • Submit a message via the Website contact form

  • Subscribe to our newsletter

  • Communicate with us by email or other channels

  • Browse the Website (via cookies and similar technologies)

We may also receive limited data from third-party providers (e.g., analytics and advertising platforms). If we receive personal data from third parties, we protect it as described in this policy.

4. Why we use your personal data (purposes)

We use personal data to:

  • Respond to inquiries and provide customer support

  • Provide and improve our services

  • Send newsletters and updates (if you subscribe)

  • Measure and improve Website performance and user experience

  • Run marketing and advertising campaigns (e.g., Meta/Facebook) and measure their effectiveness

  • Maintain Website security and prevent fraud/abuse

5. Legal bases for processing (GDPR)

We process personal data based on:

  • Consent: for newsletters and for non-essential cookies/marketing tracking where required

  • Contract / steps prior to contract: to respond to project inquiries and provide requested information

  • Legitimate interests: to operate, secure, and improve the Website and understand how visitors use it (where permitted and appropriately balanced)

  • Legal obligation: where we must comply with applicable laws (e.g., accounting requirements if you become a client)

6. Marketing communications

If you subscribe to our newsletter, you can unsubscribe at any time using the link in any email or by contacting us at leow@designwithleow.com.

7. Sharing and disclosures

We may share personal data with trusted service providers that help us operate the Website and business, such as:

  • Website platform/hosting: Squarespace

  • Email/newsletter tools: Squarespace Email Campaigns (or other integrated email tools if used)

  • Analytics: Google Analytics

  • Marketing/advertising: Meta (Facebook/Instagram) via Meta Pixel

These providers may process personal data on our behalf under appropriate agreements where required.

We do not sell your personal data.

8. International transfers

Some providers (e.g., Google and Meta) may process data outside the EU/EEA. Where this happens, we rely on appropriate safeguards such as EU Commission adequacy decisions and/or Standard Contractual Clauses (SCCs), and other measures as required.

9. Data retention

We keep personal data only as long as necessary:

  • Contact inquiries: typically up to 12 months after last contact (unless you become a client)

  • Client-related data: for the duration of the relationship and as required by law

  • Newsletter subscriptions: until you unsubscribe

  • Analytics and cookie data: according to the retention settings in the relevant tools and our Cookie Policy

10. Your rights

Under GDPR, you may have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion (“right to be forgotten”)

  • Restrict or object to certain processing

  • Data portability (in some cases)

  • Withdraw consent at any time (for processing based on consent)

To exercise your rights, contact: leow@designwithleow.com.

You also have the right to lodge a complaint with your local data protection authority. In Sweden, this is Integritetsskyddsmyndigheten (IMY).

11. Security

We take reasonable technical and organizational measures to protect personal data. However, no online service can be guaranteed 100% secure.

12. Children

The Website is not intended for children under 16, and we do not knowingly collect personal data from children.

13. Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date will reflect the latest version.